SEO Techniques of 2016
For many years the landscape of White-Hat SEO had a sort-of Wild West quality to it, with marketers often playing fast and loose with search engine rules and guidelines. These days, thanks to Google’s updates, SEO is more nuanced, and crafting successful search engine optimization strategies requires more of a deft touch. Of course, finding a knowledgeable Search Engine Optimization Company can help a business design a winning online strategy. However, it’s good for all marketers to stay abreast of new SEO trends and secrets. Here are some of the most relevant in 2016.
External Links Rule in SEO
As Google, Yahoo! and Bing continue to place a premium on semantic search; it doesn’t take much to see that external link quality will by a cornerstone of solid SEO this year. You’ve worked hard to get visitors to your web site. Should you provide external links? If visitors leave via those links and never come back? Visitors leave when they have seen enough. Trying to box them in won’t stop them from leaving your site. Besides, if certain visitors are not relevant to your site, you may as well provide them with helpful directions to other, more appropriate sites. Being nice to users and other web sites is a way to build your reputation.
Quality of Content and Content Promotion
Google’s algorithm updates have made it clear that content is king, and crafting useful, authoritative content for a target audience is the new norm. Changes in search patterns can influence SEO and overall business content strategy. For example, a shift in search trends from branded terms (keywords that include the company or product name) to non-branded keywords suggests the creation and optimization of content focused on themes built around these new search terms; for example, topics about specific product features and functionalities.
Promoting said content is vital as well. Despite Google’s wavering statements on the matter, social media does indeed influence SEO and the relationship will only strengthen in the foreseeable future. That means SEO need to target social influencer and maintain heavy seeding on social platforms. Doing so is the safest bet to higher visibility.
Keywords Still Matter
The principals of keywords are changing. For example, keyword research and picking solid target words to use in titles and Meta tags is still crucial. However, long-tail keywords are what will drive searchers to a particular website in 2016. And never forget: keeping an eye on keyword strategies via assiduous monitoring is a must for ensuring those strategies pay dividends.
Social Media Monitoring
Social media monitoring practices are, in reality, reading comprehension, engagement, and data analysis practices that generally involve the following four different online profile types: customer, product, campaign, and competitor activities.
Mobile Compatibility
Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.
There are a number of easy tricks to this, and they including designing page buttons so they are large enough to accommodate fingers on a touch screen, incorporating images with the content and ensuring a concise call to action is visible right when a mobile searcher lands on a particular page.
By paying close attention to the above Techniques and trends, SEO Expert in Lahore is able to establish a solid SEO beach head through 2016 and beyond.
